Sunday, 11 March 2012

Louis Vuitton - Marc Jacobs

With Marc Jacobs you can only expect the unexpected, his collections for Louis Vuitton are always surprising, from dominatrix style to innocent girly, this is a man who is not afraid of getting out his safety zone.

Spring-Summer 2012 runway presentation
©Louis Vuitton/ Sølve Sundsbø (Rizzoli book)

He loves having dinner with friends in one of the top fashion cities in the world and enjoys art exhibitions. Louis Vuitton's customers couldn't be more happy about this, his collaborations with artists end up creating it bags and giving the brand a vibrant and unique artistic infusion.

Takashi Murakami is one of the most iconic Louis Vuitton collaborations and he's now working with Yayoi Kusama, who is currently the subject of a fascinating exhibition at Tate Modern.

Photograph of Marc Jacobs with Naomi Campbell by Jean-Paul Goude, 2007
© Jean-Paul Goude (Rizzoli book)

Jacobs is open enough to embrace other people's contribution including the renowned stylist and Love magazine editor Katie Grand, who has also helped in the major exhibition about Louis Vuitton and Marc Jacobs which has just opened in Paris.

"My favourite place in the world is wherever I am. Over time, I've learnt it's important to be at ease with oneself wherever that may be." Marc Jacobs

Spring-Summer 2003, © Craig McDean (Rizzoli book)

Bernard Arnault, Head of LVMH, hired Marc Jacobs in 1997 and his ability to spot talent allowed the transformation of the Louis Vuitton brand into an edgy and fully fledged fashion house.

Marc Jacobs inspires a strong loyalty and his alliance and with Louis Vuitton can now be admired at Les Arts Décoratifs, where there is a retrospective parallelism between him and the man who has created and given his name to the brand in 1854, highlighting their contributions to the fashion world. 

Rizzoli book cover

In Association with Les Arts Décoratifs, Rizzoli has published a book edited by Pamela Golbin. It presents the roles these two men have played in turning a small carriage trade workshop in nineteenth-century Paris into one of the twenty-first-century's most successful and recognised global luxury brands.

By examining two divergent but often similar careers one hundred years apart, Louis Vuitton / Marc Jacobs is not only a layered study of the evolution of a luxury brand in the past 150 years, but also a celebration of technical and design innovations in the new century.

Louis Vuitton - Marc Jacobs
Les Arts Décoratifs (Paris)
9 March - 16 September 2012

© Louis Vuitton / Marc Jacobs
In Association with Les Arts Décoratifs, Paris
Edited by Pamela Golbin
(£47.50, Rizzoli New York)

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An Explosive Mind: Yayoi Kusama
Power Stylists
3D Flower Power