Saturday, 8 February 2014

Fashion Editorial Week

New York Fashion Week may be under way but the most newsworthy events in the industry didn't occur on the catwalk but inside the glossy pages. The close-knitted relationship between retailers and publishers has been gaining momentum for a while, reaching its pinnacle with the publication of the highly anticipated and somewhat controversial Porter magazine.

Porter Magazine, Lucy Yeomans and Natalie Massenet
Lucy Yeomans, editor-in-chief of Porter magazine and Natalie Massenet, Net-a-Porter's Executive Chairwoman 

From Vogue's Fashion Night Out to online shopping inside magazine websites, this is a win-win situation as they feed off one another. Retailers such as Top Shop and My Wardrobe have also hired women who were previously working in the publishing industry. But this is the first time in history that a global luxury retailer - - publishes a glossy magazine.

The sky is the limit for Massenet who is certainly one of the most powerful voices in the fashion industry at the moment. The new magazine is not overtly focused on shopping (although its iPad version will be) and features are toward the front for a change. 

We can also expect the most talented individuals in the field such as Inez van Lamsweerde and Vinoodh Matadin, who photographed the cover. But, apart from being global, without the restrictions of being confined to a particular country, what does it offer in terms of content? 

Aimed at "stylish intelligent women", there is not much indication about thought provoking features. Nowadays, magazines are incredibly superficial without much to read at all. It would definitely be worth producing a truly global magazine in terms of content too, featuring different cultures, lifestyles and other creative areas by qualified and conscientious journalists.

Kate Moss magazine covers
Kate Moss magazine covers

But these are not the only news in publishing; Kate Moss, the woman the world loves to watch, decided to venture behind the camera as fashion editor for British Vogue, editing a fabulous shoot photographed by Mert Alas and Marcus Piggott. "Perhaps not every editor takes her model out partying on the first night of the shoot" writes Alexandra Shulman on her editor's letter.

Daria Werbowy on Vogue UK March 2014 styled by Kate Moss
Daria Werbowy on Vogue UK March 2014 styled by Kate Moss

Kate Moss is known for not giving interviews and remains a mysterious figure despite being one of the most photographed women in the world. After turning 40 this year, her career shows no signs of slowing down and she continues to inspire others such as Dominique Miceli, director of Looking for Kate, an "unauthorised" documentary.

Kate Moss at Bailey's Stardust NPG exhibition
Kate Moss at Bailey's Stardust exhibition

She has also seduced the art world and graced gallery walls; the latest exhibition at the National Portrait Gallery - Bailey's Stardust - features an incredible portrait of her by the renowned photographer David Bailey. If you're in London or planning to visit the city in the near future, don't miss the opportunity to closely observe his amazing work. I leave you with "Kate Moss, Creating a Icon", a film by Nicola Graef.

Bailey's Stardust
6 February - 1 June 2014
National Portrait Gallery

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