|Alexander McQueen catwalk show. Burberry clutch bag|
Several awards are attributed to those who continue to move the British fashion industry forward, from emerging talents to the creative minds behind more established brands. The esteemed Designer of the Year Award is always the high moment of the evening, won last year by Sarah Burton for Alexander McQueen.
|Versace catwalk show. Diane Von Furstenberg clutch bag|
It's important for the country to nurture fashion within its borders but we should never limit our style options. Browsing through the latest catwalk shows in the major fashion capitals of the world I've came across high-impact dresses appropriate for this promising evening.
|Gucci catwalk show. Marchesa clutch bag|
A must-have element is definitely the clutch bag, it works as the final touch to the whole look. It should combine with the dress but also stand out on its own. It is a fine balance but the most challenging thing is to abide by the maxim "less is more", as we tend to carry the world in our bags.
|Lanvin catwalk show. Alexander McQueen clutch bag|
A short cocktail dress is the utmost symbol of a carefree urban lifestyle but elegance is not measured in inches and longer dresses can be just as alluring such as this one by Marchesa, which brings to mind the Roaring Twenties.
|Marchesa catwalk show. Jason Wu clutch bag|
For those who prefer mirror balls and the magnetising music of the Seventies, Diane Von Furstenberg has reinterpreted a classic for the modern woman. But more than what we wear is how we wear it that counts. So if you're debating about the appropriate styling for this event just let go of what you think and focus on how you want to feel instead.
|Diane Von Furstenberg catwalk show. Anya Hindmarch cluth bag|
The most important of all is to enjoy yourself and celebrate not only fashion but life itself. Who the designer of 2012 will be remains a mystery and we also don't know if Alexa Chung will be crowned again as the most stylish woman of the country, but it will definitely be an exciting evening! I leave you with an image of old school glamour...
|Zac Posen catwalk show. Diane Von Furstenberg clutch bag|
Other related blog posts:
British Fashion Awards 2011
Ballgowns: Dress to Impress
Jonathan Saunders: Fashion Fund Winner