Saturday, 14 July 2012

New DKNY Store Design

To celebrate the new 'face' of the DKNY store in Old Bond Street, model teams are out in the busy retail areas of central London* offering postcards which you can exchange for a DKNY London tote bag, great to take on holiday.

This will happen over the next two Saturdays from 1-5pm. You can expect the VIP treatment given in high profile retail events: live DJs and a glass of bubbly to welcome you into the new space.

Without wanting to state the obvious, DKNY is all about New York so how to translate the vibe of the big apple in the heart of London? The vast open white space has the feel of a refurbished warehouse and images of New York are the backdrop of the main wall. 

The Voguettes (music)

Big screens positioned on strategic points throughout the store also help to create the cosmopolitan atmosphere, with catwalk images and videos of models walking down New York streets.

Fashion magazines, comfortable chairs and beautiful flowers make you feel at home. This is a great space to uplift your spirit particularly on a rainy day and if you want to indulge in some retail therapy, you have a lot to choose from this is brand for independent women who gravitated towards sophisticated urban landscapes.


Other related bog posts:
Summer Holiday Style
Transparent Fashion Details
Happy Birthday Donna Karan!

*London Eye/ Oxford Circus/ Carnaby St/ Regent St/ Oxford St (Selfridges)