I knew I was about to see a worldwide luxury brand as soon as I've got in the beautiful Kensington Gardens, packed with photographers and TV crews.
Inside everyone was excited about all the celebrities such as the Academy Award winner, Ben Kingsley, famous for his roles in Ghandi, Shutter Island, Sexy Beast and Elegy.
|Actor Ben Kingsley|
The British tennis star, Andy Murray, was also in the front row with his glamorous grilfriend.
Burberry Prorsum show gathered many big names of the fashion industry all in the same space and time zone, from Anna Wintour to Emmanuelle Alt, Rachel Zoe, Alexandra Shulman, Natalie Massenet and Lucy Yeomans.
This time Rosie Huntington-Whiteley, the British model of the moment and the face of the new Burberry Body fragrance, was not on the catwalk but sitted on the front row with Mario Testino, who shot the campaign.
Burberry is the home of the quintessencial trench coat and this collection included beautiful versions with African inspired prints. You could definitely see an African influence not only in the fabrics but also in the shapes and accessories.
But it was nothing like safari style, but an interpretation within the DNA of the brand, a marriage of fine craftsmanship, functionality and a relaxed, distinctly British attitude.
Christopher Bailey, Burberry's Creative Director, continues to push the brand forward while respecting its heritage.
"It’s a brand aimed at different lifestyles and generations. We don’t aim just at the young trendy woman but also to a much more classical and traditional woman. The notion of family is our reference." Christopher Bailey