Sunday, 17 February 2013

London Fashion Week Video

All eyes are now on London for fashion week. It is exciting to be here and live the unique vibe and edgy atmosphere of this fabulous city! With Natalie Massenet at the helm of the British Fashion Council, the focus is now on business and new technologies, definitely the way forward.

Somerset House (on screen: Bora Aksu show)

Digital media is becoming more and more powerful and continues to change the way we communicate and engage with others. My latest video for this blog intends to give you a sense of London Fashion Week's incredible energy by trying to capture and share a little bit of its magic. 

You can also follow what is going on and be inspired by British talent on YouTube, where the BFC is broadcasting some of the shows live. If you are here, the difficulty is to choose where to go when there is so much happening all the time, from catwalk shows and presentations to special events such as Headonism, co-curated by the BFC and Stephen Jones.

Piers Atkinson, William Chambers and Aurora Ozma
top: Piers Atkinson and William Chambers, bottom: Aurora Ozma 

The installation featured emerging London milliners. Other initiatives to nurture rising talent include the International Fashion Showcase by different countries. I was particularly impressed at the Portuguese embassy by the work of Valentim Quaresma and Catarina Ferreira, both able to master forms and challenging materials in order to construct innovative pieces.

Valentim Quaresma and Catarina Ferreira
Valentim Quaresma (left) and Catarina Ferreira (right)

Overall, fashion is literally at one's fingertips, during the shows you can see a lot of people taking pictures with their cameras, mobile phones and iPads. Either for work or pleasure, social media has become pervasive in our lives. My only question is how frenetic it can be and how scattered we may become with all these different platforms requesting our attention...

Liz Black AW13/14 presentation at Freemason's Hall
Liz Black AW13/14 presentation at Freemason's Hall

It was announced at an event during London Fashion Week that Christian Wijnants is the winner of the International Woolmark Prize. Read about him on the prior stage of stage of the competition on my blog post linked bellow. 

Other related blog posts: 
Valentino: Master of Couture
London Fashion Week -Burberry Prorsum
International Woolmark Prize