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But Gucci woman is particularly severe this season as if she's preparing for battle, with trousers that bring to mind the World Wars and wearing protective shields in the form of long capes and coats.
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In these austere times, women have to bring out their warrior spirit to fight obstacles and negative circumstances and Frida Giannini seems to have captured the heroine of a film noir, full of mystery and drama.
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There is a high level of restraint as well with long skirts and high neck blouses. The severity of this collection is also translated by the predominantely black colour slightly softned with splashes of dark red and notes of blue and green.
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Overall, this was another high moment of fashion, I'm sure some of the elements of this catwalk show will end up in the trends emerging after the end of the fashion weeks.
Frida Giannini has been quite influential in the past as she senses very strongly what is going on and this is undoubtedly the mark of a great designer.
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Period Style: Art Deco
The Allure of Burgundy
Gucci: Beyond the Wildest Dreams
Gucci Museo opens its doors in Florence